[Rationale International—Masanori Designs - UPWARD GROWTH - COVER IMG]
[Rationale International—Masanori Designs - UPWARD GROWTH - IMG 1] [Rationale International—Masanori Designs - UPWARD GROWTH - IMG 2] [Rationale International—Masanori Designs - UPWARD GROWTH - IMG 3] [Rationale International—Masanori Designs - UPWARD GROWTH - IMG 4] [Rationale International—Masanori Designs - UPWARD GROWTH - IMG 5] [Rationale International—Masanori Designs - UPWARD GROWTH - IMG 6] [Rationale International—Masanori Designs - UPWARD GROWTH - IMG 7] [Rationale International—Masanori Designs - UPWARD GROWTH - IMG 8] [Rationale International—Masanori Designs - UPWARD GROWTH - IMG 9] [Rationale International—Masanori Designs - UPWARD GROWTH - IMG 10] [Rationale International—Masanori Designs - UPWARD GROWTH - IMG 11]

UPWARD GROWTH

PrizeHonorable Mention in Interior Design / Exhibition
Firm LocationShenzhen, China
CompanyRationale International—Masanori Designs
Lead ArchitectTerry Xu

This is the brand space construction in the exhibition. Through brand analysis, "enjoying nature in luxury" was extracted as the new brand focus point. The design of the pavilion was inspired by the "Tree of Life" in the corporate headquarters, and the pavilion's façade was formed by stacking "branch" modules to form an upward-growing tree.The booth is constructed in a modular, assembly-type construction, and can be reassembled and relocated to other places for display and reuse.