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Onitsuka Tiger - Zhangyuan Concept Store
PrizeHonorable Mention in Interior Design / Retail Interior
Firm LocationShanghai, China
CompanySIG Studio
Lead ArchitectRay Li
Design TeamJoey Li, Ya Wang, Dongdong Xie, Liangrui Ai, Haier Jiang
ClientOnitsuka Tiger
Onitsuka Tiger aims to refresh consumer perceptions of the brand and enhance the shopping experience by creating a space that offers a multi-sensory environment. The Onitsuka Tiger store spans two floors. The ground floor features the brand's iconic red as the maintone, creating an experimental space that feels vibrant and dynamic. In contrast to the surreal and bold colors of the first floor, the design of the second floor is more grounded in reality.The original sloped ceiling is preserved and enhanced with mirrored elements, allowing customers to see the shoes from multiple angles.