[B.L.U.E. Architecture Studio - Wilson Wuhan Urban Concept Store - Brickhouse - COVER IMG] Amer Sports Shanghai Commercial Limited
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Wilson Wuhan Urban Concept Store - Brickhouse

PrizeHonorable Mention in Architectural Design / Commercial Architecture
Firm LocationBeijing, China
CompanyB.L.U.E. Architecture Studio
Lead ArchitectShuhei Aoyama
Design TeamShuhei Aoyama, Yoko Fujii, Yu Cao, Ziying Bu
ClientAMER SPORTS SHANGHAI COMMERCIAL Ltd.

In Wuhan SKP, Wilson fuses its sporty DNA and American roots with local culture, shaping a multifunctional hub of industrial texture and athletic vitality. Eight zones—including Clay Court, Racket Gallery, Ace, Clay’s Path, Cabin, Clay Court Demo, Lab, and Lounge—deliver diverse experiences. The façade draws from Wuhan’s bricklaying traditions, contrasting rough red brick with sleek aluminum, while a sculptural stainless-steel staircase and clay court demo amplify dynamism. Together, they craft the “Wilson Hub in Wuhan SKP,” a cultural composite uniting brand and city spirit.