[A Work of Substance - House of Shinsegae - COVER IMG] Yongbaek Lee
[A Work of Substance - House of Shinsegae - IMG 1] [A Work of Substance - House of Shinsegae - IMG 2] [A Work of Substance - House of Shinsegae - IMG 3] [A Work of Substance - House of Shinsegae - IMG 4] [A Work of Substance - House of Shinsegae - IMG 5] [A Work of Substance - House of Shinsegae - IMG 6] [A Work of Substance - House of Shinsegae - IMG 7] [A Work of Substance - House of Shinsegae - IMG 8] [A Work of Substance - House of Shinsegae - IMG 9] [A Work of Substance - House of Shinsegae - IMG 10]

House of Shinsegae

PrizeHonorable Mention in Interior Design / Retail Interior
Firm LocationHong Kong, Hong Kong
CompanyA Work of Substance
Lead ArchitectMaxime Dautresme
Projecthttps://www.aworkofsubstance.com/en/project/house-of-shinsegae/

House of Shinsegae reimagines the travel and retail space in the heart of Shinsegae’s Gangnam flagship. Spanning three floors, it features a gastronomic experience, a curated wine and premium cellar, and a living mezzanine, all anchored by a connecting central atrium. Moving past transactional retail, we envisioned an environment that comforts and invites customers to linger. A place that indulges fascination and encourages guests to revisit. By capturing the essence of a home—familiar, layered, and soft—we designed a retail space where ritual replaces routine.