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Reiterating the Peranakan Culture
PrizeHonorable Mention in Interior Design / Retail Interior
Firm LocationSingapore, Singapore
CompanySODA (Spirit Of Design Analogy Pte Ltd)
Lead ArchitectChing Yew Tung
ClientRHB Bank Singapore
Project Videohttps://youtu.be/z2uPCi2E-Ss?si=UerqqGuXdTF5Dc3j
The spatial design of RHB Bank in Singapore, titled "Reiterating the Peranakan Culture," is a transformative spatial design project undertaken by SODA as the Lead Design Consultant. This project aims to reinvigorate RHB Bank's built environment with a focus on three primary objectives: redefining the brand identity, enhancing the customer service experience, and celebrating the rich Peranakan culture. The design concept combines elements of the Peranakan culture, art, and modernity to create a unique and inviting banking environment.