![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - COVER IMG]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/medium/a4d36b4a149148b0a132deb1ee92a2cf.jpg)
Main facade / Jaime Navarro Soto
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 1]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/a4d36b4a149148b0a132deb1ee92a2cf.jpg)
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 2]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/6c4955b7918efc29aa0781be23d740e7.jpg)
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 3]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/32e611588868fdaa751809ec3f9d0940.jpg)
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 4]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/ae029b050549d164b4fc1dd388a992b9.jpg)
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 5]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/e6f0954a506e86ec43fed56d7a6b1ed2.jpg)
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 6]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/4e452d82088552e0c2c13888266a81a9.jpg)
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 7]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/33a856d5e9847e65948b86c01b7e0d22.jpg)
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 8]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/6a89018a94cd0eb0d970aa0c3cb40c3a.jpg)
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 9]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/9d131add974ca61b6d749a8d665f7727.jpg)
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 10]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/18d8f68d5c9bd8108a2c2621b49cd7b6.jpg)
![[MATERIA + Gustavo Carmona - Louis Vuitton Cancún - IMG 11]](https://architectureprizecom.s3-us-west-2.amazonaws.com/uploads/97552930/22-21114-25/full/ed5fc0d9afdc13b189c348586e57ff6f.jpg)
Louis Vuitton Cancún
PrizeHonorable Mention in Architectural Design / Commercial Architecture
Firm LocationCdmx, Mexico
Project locationCancún, Quintana Roo. Mexico
CompanyMATERIA + Gustavo Carmona
Lead ArchitectGustavo Carmona
Design TeamGustavo Carmona, Karla Uribe, Sofia Martinez, Alberto Alvarez, Angela Urrutia, Jovana Grujevska
Twelve years after its first collaboration with Louis Vuitton in Cancún, Materia returns with a new intervention that reimagines the boutique’s façade as a vibrant, sensorial surface. Building upon its earlier use of wood, the project now explores the expressive plasticity of precast concrete, transforming the brand’s iconic flower into a sculpted relief that plays with light and shadow. A single modular element generates a rhythmic system: an architecture of light, memory, and material, both emotive and precise.