One Great Jones Alley is a 12-story mixed-use residential development in NYC’s NoHo Historic District. Its primary façade on Broadway features an innovative terra-cotta screen that honors the rich masonry and cast-iron traditions of its context, yet is unabashedly modern. The custom glaze and asymmetrical form of the terra cotta are an expression of modern craft reinventing this historic material. In contrast to the historical, contemporary, finished facade along Broadway, the main residential entrance from Great Jones Alley features naturally oxidizing Corten steel, a cobblestone driveway, and a green wall – an homage to the more industrial grittiness of NoHo’s past. In the lobby, the material vocabulary merges the urbane and the gritty through the use of stone, wood, ceramics, and glass. A glass-enclosed, light-filled stair inside the main lobby entrance connects the unique shared amenities of the building; a 2nd-floor raised courtyard garden, a rotating gallery of art in the lobby, and a tranquil subterranean thermal spa. The residential interiors are an extension of the architecture. The individual units’ interior palette of materials, lighting, and finishes sets the stage for powerful views of the historic context. The bedrooms and bathrooms offer rich wood, warmer metals, and light reflective stone.