[Concéntrico - Terra Regia Showroom - COVER IMG] Paco Álvarez / Recording Architecture
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Terra Regia Showroom

PrizeHonorable Mention in Interior Design / Other Interior Design
Firm LocationSan Pedro Garza García, Mexico
CompanyConcéntrico
Lead ArchitectAlejandro Peña Villarreal
Design TeamRodrigo Sosa, Andrea Verástegui, Chiara Bartolacelli
ClientTerra Regia

Terra Regia is a real estate development company that presents itself to its clients and investors with this showroom. The walls are covered with a mixture of soils and products that resemble large blocks of soil formations; this helps communicate the concept of solid soil. The concrete floor is intervened with contour lines, which represent level curves, linking the showroom to the company. The mixture of concrete, wood, soil walls, and technology embodies the future of the company, its innovation, and sustainability.