Hisense Group Headquarters Exhibition Hall

PrizeHonorable Mention in Interior Design / Other Interior Design
Firm LocationShenzhen, China
CompanyMOC DESIGN OFFICE
Lead ArchitectMOC DESIGN

The exhibition hall integrates displays from all the fields in which the group is involved. The designers used minimalist and neutral colors to accommodate the various scenes and products from different sectors, while the brand's green glass ties together a unified visual language. Upon learning about the current number of patents accumulated by Hisense Group, the designers conceptualized each patent as a star, collectively forming a vast galaxy. They dynamically depict this galaxy's changes using screens on the ceiling, symbolizing Hisense's years of technological patent accumulation.