The Château d'Ivoire jewelry store, a luxury icon since 1978, is renowned for its products and custom jewelry design. The project aimed to reinvent the jewelry store’s retail space in a way that would fully embody it’s reputation. The central atrium is the point around which the entire space revolves, a focal point bathing the store in natural light. The sculptural staircase guides visitors from floor to floor, transforming their journey into an architectural promenade. The jewelry store becomes a destination and offers a unique experience where visitors prolong their stay.