Hooman Balazadeh established HOOBA Design in 2007 with the aim of developing projects in harmony with the cultural and geographical characteristics of the site so that each project forms a new platform for research and investigation. This office has focused on various topics such as light, color, relation between architecture and the city, building materials, development of spatial diagrams in the Persian Architecture, etc. Using the latest design methods and construction technologies, HOOBA Design tries to create projects which are sustainable and cost efficient.