Brick is pushed to its boundaries as a building block and brand identity for an artisanal bakery. Taking cues from the bakery’s name, brick was chosen as the ubiquitous material to construct most of the spatial concepts. In this instance, the material configures itself to form both exterior/interior, structural/non-structural elements in the form of frontage, counter tops, ventilation holes, furniture, partitions and floor. The limits of the material are tested with both linear and double curvature geometries, construction joints and tiling patterns. The bakery is housed in a colonial shophouse.