An old storage facility turned modern monastery for the science of cycling. To allow for a full experience of the world of professional cycling we have created a conceptual retail experience blends elements from the world of technology, engineering, mechanics and community. The products on display can be admired from all sides in a museum-like setting, and transparent divisions between the many functions in the space allow for a full overview of the world of high-performance cycling – from the physical to the technical realms. This is a place for knowledge, learning, innovation and dreams.