To be in line with the youthfulness of INUF, our designer created a young and fresh feeling on the store design. INUF is positioned to advertise all natural products, targeted at young and healthy female customers who focus on quality of life. As such, wood color is predominantly used in the design to create a sense of comfort. Different shades of green and red are also applied to highlight the nature and feminine side of the brand which topped the brand with a vibrant feeling. Bright colors are used to divide the different areas which bring feeling of exploration experiences to customers.