URSIDE Hotel is not a conventional architectural project. It’s developed, designed, and managed by our own team from the inception. Our project rejuvenates the abandoned 2010 Shanghai Expo area and regenerates new integrated programs for a better future. We respect the historic building site and transformed the failed previous re-development disadvantage into our advantage, as a unique living concept for the future. The design intelligence is on the integration of all fields from the physical entity and intimate service.