The design concept is based on 2 guiding principles; these principles are collaboration and flexibility. Of course everything is focused on promoting Innovation and New Forms of Work. The architectural plan is divided into 2 principal areas, one for the use of internal employees and the other for the use of visitors and employees of Gentera. The Innovation Lab acts as a different space where new forms of work are applied and its users change their form of work in order to create new projects and solutions that apply in their daily activities.