[IN.X - Dayali Roast Duck Restaurant Chengdu Vanke Tianhui Store - COVER IMG]
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Dayali Roast Duck Restaurant Chengdu Vanke Tianhui Store

PrizeHonorable Mention in Interior Design / Hospitality
Firm LocationChengdu, China
Project locationChengdu, China
CompanyIN.X
Lead ArchitectWu Wei
Design TeamJia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
ClientDayali Roast Duck Restaurant
Projecthttps://www.architectureartdesigns.com/wu-wei-discovering-the-new-vitality-of-traditional-brand-da-ya-li-roast-duck-restaurant-chengdu-vanke-tianhui-branch/
Project Videohttps://youtu.be/3Bp9GouHbe4

With more than two decades of experience in the catering market, Dayali Roast Duck Restaurant opens a new restaurant in Chengdu to promote the Beijing food culture and upgrade the brand image. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture. Among the large area of red, the most highlighted part is the treehouse made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase.