[Architecture Discipline - Forest Essentials, Jodhpur - COVER IMG] A 21st-century Brand Meets an 18th-century Stepwell in India's Blue City; Photo Credits: Jeetin Sharma

Forest Essentials, Jodhpur

PrizeHonorable Mention in Interior Design / Retail
Firm LocationNew Delhi, India
Project locationJodhpur, India
CompanyArchitecture Discipline
Lead ArchitectAkshat Bhatt
Design TeamParitosh Singh
ClientMountain Valley Springs India Pvt. Ltd.
Project Videohttp://jdh.company/#

Part of the JDH Urban Regeneration Project in Jodhpur, India’s famed 'Blue City', this project involved the refurbishment of a historic residential building, adapting it to house retail operations for Ayurvedic cosmetics brand Forest Essentials. The design scheme is replete with regional elements – the blue and gold colour palette; traditional multi-foil arches, strategically resized to achieve balance; hand-cut linoleum flooring, an adaptation of local mosaic patterns; vernacular gold-plating techniques for window signage; and a scaled model of the step-well and the public square itself.