[External Reference - Presentedby x Level Shoes - COVER IMG]
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Presentedby x Level Shoes

PrizeHonorable Mention in Interior Design / Retail
Firm LocationBarcelona, Spain
Project locationDubai Mall, Dubai, UAE.
CompanyExternal Reference
Lead ArchitectCarmelo Zappulla
ClientNohman S Ahmed, Rizwane Ahmed, Imran Ahmed, Ridwane Ettoubi
Projecthttp://externalreference.com/projects/PBLS21
Project Videohttps://www.youtube.com/watch?v=wkRV55FFJPY

The Presentedby store is conceived as an interactive exhibition space where digital dimension informs the physical and vice versa. Even before going in, the customer is captured by a double funnel- shaped entrance covered with screens, starting right away the fully immersive experience. Interactive and dynamic projections on the floor are sensible to foot traffic. The 3D printed lattice walls integrate a 100% natural mineral compound, with the property to mineralize primary greenhouse gases (CO2 and NOx) and reduce volatile organiic compounds (VOCs). The store absorbs 38kg’s of CO2 per year.