For EDL, a laminate manufacturer and supplier, we designed a new immersive showroom typology. Envisioned as a journey through a forest, zones are curated to evoke the beauty of the woods, where one can encounter interesting visual dialogues. Despite space constraints, extensive physical material libraries were interwoven, where one can touch and feel the intricacies of grains and texture. The planning of zones paves an inspiring journey that encourages exploration and discovery. It is like a story composed of chapters, with each chapter showcasing a particular aspect of the laminate story.