The client hopes to further improve its brand paradigm through spatial design strategy.As a new force in the local brand, beimu advocates to simplify life and pursue the return wisdom from 1 to 0. Based on the idea of brand, the designer's creative logic consists of three parts: the change of business model and the pinch of consumer psychology under the background of the big times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization; The gradual design refinement technique begins with the concept of form.