A corporate museum where visitors can learn about Bridgestone's history, the appeal of its products, the mobility society, and the latest technology through experiences in four distinct zones. The dot art at the entrance is layered with people, full-size vehicles, trees in the background, and outside light, all working together to express the corporate vision. It is a challenging attempt to break away from the conventional explanatory exhibition space that relies on type and panels, and to deepen visitors' understanding through the environment, light, body and experience.