The first flagship store for Italian designer Gabriele Colangelo offers an art gallery experience by illuminating the store with a light ring suspended in the middle of the space that draws patrons toward the displayed collection. A CNC’d mineral curtain combined with Douglas fir wood was used to generate the furniture elements, which were limited to not overpower the apparel. The conceptual design creates a minimalist, yet intimate experience that offers an open invitation to interact with the refreshing collection.