Inspired by science and technology, CosMax is imagined as a beauty time machine that takes customers on a transformation journey. Dramatic but layered lighting effect combined with organic voluminous curves are used to create an illusion of entering a fantasy world. A coherent tone of warm beige is used throughout, but through mixing of materials with different texture and level of gloss, depth and layers are added. Overall, the design is harmonious with simple volumes, stressing curves and light.