The design focuses on the psychological experience and usage patterns of both doctors and patients, utilizing similar colors, material elements, and Gansu's distinctive "Feitian" elements to establish consistency and recognition for the branding of the First Hospital of Lanzhou University. Eco-friendly, durable, and antibacterial materials of medical-grade quality are chosen, combined with refined decorative components, to meet the psychological pursuits of the target customer group. This design embodies an elegant and relaxed medical environment.