[Mihika Chatterjee - Elevating Ethical Fashion: A.BCH Retail Store Design - COVER IMG] A.BCH Retail Store Front

Elevating Ethical Fashion: A.BCH Retail Store Design

PrizeHonorable Mention in Interior Design / Retail Interior
University/SchoolNew York School of Interior Design
Lead ArchitectMihika Chatterjee
ClientA.BCH

This project entails the design of a shop-in-shop retail space for the circular fashion label- A.BCH, located in Bloomingdales, NYC. Drawing inspiration from the brand's core values, the design aims to create an inviting atmosphere of warmth and comfort through the use of natural elements, materials, and colors, with earthy shades of beige, neutral tones, and warm hues. Embracing minimalism, the store's design celebrates simplicity while embodying the essence and aesthetics of the brand. It seeks to encapsulate the DNA of A.BCH, providing customers with a tranquil shopping experience.