Our practice strives to reform architectural experience with innovative site strategy. In our opinion, designing architecture is not about building up physical things, but creating unique and attractive experiences. We keep going back to the original nature of sites and programs to reinvent the experience and thus its spatial logic in a substantial level. Mr. Xu Xiaomeng, the founder of the studio, was born in Beijing. He graduated from University of Pennsylvania with B.A. in architecture and then obtained Master of Architecture from Columbia University.