Active Mall

PrizeHonorable Mention in Architectural Design / Mixed Use Architecture
CompanyB5 Interdisciplinary Group
University/SchoolGeorgia Institute of Technology
Lead ArchitectHossein Moradi
Design TeamDr. Ali Pezeshki (Civil Engineering)
ClientB5 Group Company and Isfahan Municipality

The prevalence of obesity among Iranians, especially among young people, is increasing like in other developing countries. Research shows that estimates of inactivity among Isfahan's citizens ranged from 30% to about 70% and demonstrated considerable diversity. Therefore, the dedesig of the commercial, service, and administrative complex of the Isfahan metropolis began in order to provide a user-centered health approach. A plan that considers the complex as a giant adult playground so that it can indirectly impact physical activity at the community level.