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SteelForm Showroom | Parham Taghioff

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SteelForm Showroom

PrizeHonorable Mention in Exterior Architecture Photography / Commercial Exterior

LocationTehran, Iran (Islamic Republic of)

StudioPersia Photography Center

PhotographerParham Taghioff

SteelForm Showroom, designed by Admun Studio, is located in Hamam-Chaal, one of Tehran’s historic southern neighborhoods. Behind its continuous walls lie houses over a century old, while its proximity to the bazaar has shifted the area’s function from residential to small-scale commerce. Rather than adopting a contrasting form, the showroom embraces its context: a modest addition to the alley, seamlessly integrated into the urban fabric. It respects the neighborhood’s rhythm, appearing not as an imposition but as a natural continuation.