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photo:Tomooki Kengaku Credit / BAKE Inc.
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Chocolaphil etomo Jiyugaoka
PrizeHonorable Mention in Interior Design / Retail
Firm Location405 Maison Aoyama, 2-7-26, Kita-Aoyama, Minato-ku, Tokyo, Japan
CompanyRoito Inc.
Lead ArchitectRyohei Kanda
ClientBAKE Inc.
CHOCOLAPHIL is a chocolatier produced by BAKE which is well-known in various brands in the dessert industry with a new concept as “Gâteau au Chocolat makes it feel more chocolate more than a bar of chocolate.” Design of CHOCOLAPHIL’s concept as “Forrest of Cacao”. By setting the brand color as ultra-marine blue like the ocean. Because cacao, one of the main ingredients, is “from far over the ocean”. Space is constructed with mirrored finished colonnade as trunks of the cacao tree, and oval plates that the Gâteau au Chocolat are displayed as cacao seeds.