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PrizeHonorable Mention in Interior Design / Retail

Firm LocationTokyo, Japan

CompanyMOMENT

Lead ArchitectHisaaki Hirawata, Tomohiro Watabe

Project Videohttps://vimeo.com/manage/videos/544362364

In the past, we have directly incorporated hammering, one of the metalworking techniques, to convey the spirit of the brand, "the certainty of handwork. The concept of a "stage set" was newly introduced, and we focused on the design of the parts. The ruled lines on the wall become the infrastructure to receive the parts, which are always fresh and surprising. I designed a platform that stands on its own feet by inserting it into a hole in the floor, and parts that connect directly from the handle of a bag to the back of a shelf, just like installing an app on a smartphone.