The University of Gastronomic, Tourism and Environmental Sciences (UCGTA) of Santa María del Mar, promoted by PUCP (Pontificia Universidad Católica del Perú) and the Peruvian chef Gastón Acurio, emerges to be a world-wide reference university in teaching, a tool of social transformation and an example of ecological development in the landscape. The 25 hectares of the park is located within a delicate desert ecosystem bordering the Pacific Ocean, of great scenic value. The uniqueness of the ecosystem helps to generate a disruptive environment in which creativity, forefront, consistency, respect for the environment and biodiversity, delicacy of landscape implementation, blending of cultures and concepts, balance between traditional and technology, surprise and magic are the main concepts. The key challenge of the project is to develop a consistent proposal - both in Educational Project and in its concretion in the Master Plan - capable of transforming itself into an emotional experience.