Comme Moi Flagship Store

Comme Moi flagship store is located within the 1925 Art Deco Donghu Hotel in the heart of Shanghai’s French Concession. Over decades, the building underwent multiple renovations and changes in use. Neri&Hu deliberately chose to keep these remnants of the past intact, while inserting new design elements to embody the brand: young, sophisticated, and exquisite. Composed as a series of four sequential chambers, the retail space is integrated with a continuous rail, threading through the individual rooms while forming the armature for custom designed hanging cabinets. Sheathed in an elegant metal mesh, these showcase cabinets stand out within the historic architectural surroundings to present the fashion pieces in a striking new light. A new terrazzo floor also unifies the space and occasionally extrudes up to form sculptural function areas like the reception counter and seating, with wood inserts as accent. Guided by the metal rails and continuous flooring, shoppers can meander freely through the various chambers and end their journey at the lounge space.