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Shoebaloo Store Koningsplein 5&7

PrizeWinner in Interior Design / Retail
Firm LocationAmsterdam, Netherlands
CompanyMVSA Architects
Lead ArchitectRoberto Meyer & Harry van den Berg
ClientShoebaloo B.V.
Project Videohttp://

Our yin and yang stores for Shoebaloo elevate the process of shoe shopping into an experience of discovery. For luxury footwear retailer Shoebaloo, we created a flagship store in the heart of Amsterdam consisting of a men’s and a women’s shop next door to each other. Showcasing the high-end shoes as precious objects, our two richly textured environments feature boldly contrasting yet complementary styles. The shopping experience is all about male and female: Vive la différence, Opposites attract and White magic, dark matter.