[MVSA Architects - Shoebaloo Store Koningsplein 5&7 - COVER IMG]

Shoebaloo Store Koningsplein 5&7

PrizeWinner in Interior Design / Retail

Firm LocationAmsterdam, Netherlands

CompanyMVSA Architects

Lead ArchitectRoberto Meyer & Harry van den Berg

ClientShoebaloo B.V.

Projecthttps://mvsa-architects.com/project/projects-shoebaloo-store-koningsplein-retail/

Project Videohttp://

Our yin and yang stores for Shoebaloo elevate the process of shoe shopping into an experience of discovery. For luxury footwear retailer Shoebaloo, we created a flagship store in the heart of Amsterdam consisting of a men’s and a women’s shop next door to each other. Showcasing the high-end shoes as precious objects, our two richly textured environments feature boldly contrasting yet complementary styles. The shopping experience is all about male and female: Vive la différence, Opposites attract and White magic, dark matter.