”Sugar Crystals” SugarLady is Ladys brand for 30 years old to 40 years old. matures socially in the this generation. And balance of beauty surface and the mental beauty. Unlike when young, relax and become a "natural posture", will explore the "myself". We have noticed that there is a common point of natural beauty and, women's beauty. It was to extract the crystal of natural elements from the sugar of the brand name. Outside Surface(appearance) is edge and strength, and calm dignified. The inner surface(Mental)is faint sweetness in the transparency,and desire for eternal shine. Female image of the age that we think was "Sugar Crystals". This Story is just two weeks of Pop Up.