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Will Ellis
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Concepts, 99 University
PrizeHonorable Mention in Interior Design / Retail
Firm LocationMontreal, Canada
CompanySid Lee Architecture
Design TeamCustom furniture, Eliova | General Contractor, Wesbuilt
ClientConcepts Intl.
Concepts, 99 University is the brand’s latest store located in the heart of New York City’s bustling Union Square. In the spirits of the brand, the first to blend the worlds of street, skate and fashion, the intent of the design is to offer complete journey experience – a path through the different environments, presenting various collections or products, all focused on the same feeling of discovery that strolling through an art gallery would elicit. The 2,500 sq. ft. store is also 100% modular and equipped to be used independently for different events such as pop-ups or product launching.