[Studio Paolo Ferrari - Alchemy - COVER IMG] View of the vivid orange accessory room, showing the detail of the lit display counter engaging the curved back wall and carpeted floor. Photo Credit: Joel Esposito


PrizeHonorable Mention in Interior Design / Retail
Firm LocationToronto, Canada
Project locationToronto, Canada
CompanyStudio Paolo Ferrari
ClientRichard Browne

Alchemy is an innovative flagship that rejects staid cannabis clichés to deliver a cerebral experience infused with artistry, nature, and technology. The aesthetic is directly informed by the brand’s identity, which celebrates the tension that exists in the world of cannabis. Not dissimilar to an alchemic transformation, the flagship melds high-tech ingenuity with natural materials to create an elevated space that feels much like a high fashion house or design boutique. The resulting apothecary-like space lands somewhere between a laboratory and a temple.