Chongqing Xinhua Bookstore Group Jiefangbei Book City Mixed-use Project

•Chongqing Xinhua Bookstore Group Jiefangbei Book City Mixed-use Project is a dynamic complex in the Jiefangbei Central Business District, the heart of downtown Chongqing, China. Gross area is 153,980 sqm. It encompasses a sky cultural plaza, retails, apartments, offices and a boutique hotel. •Aedas draws design inspiration from an ancient Chinese prose ‘Knowledge brings wealth’, to integrate book with the cultural and natural elements of Chongqing. Chinese national and most widespread chained bookstore, Xinhua Bookstore, sits at the center of the podium, to create an interactive ‘Cultural Innovation Oriented Development. •The architecture unfolds stepping terraces in an elegant form of a rolling book scroll implying the spirit of wisdom and knowledge. The stepped architecture not only reveals the well-known geographic beauty of Chongqing named 'Mountain City', but also interacts with the surroundings and rejuvenates the city landscape. •Located at Downtown, Three distinctively themed plazas are well connected with the street and green terraces by a grand express escalator. The Sky Cultural Plaza and Sky Entertainment Plaza at the podium become a new cultural destination for lifestyle and entertainment activities.