Xiangjiang FFC Marketing Display Centre

Prize Winner in Architectural Design / Small Architecture
Firm LocationBeijing, China
CompanyWoods Bagot
Lead DesignerPaul Lee
Design Team

Complementing the 600,000 sqm Xiangjiang Fortune Finance Centre mixed use development, this 2,000 sqm marketing display centre is sited within a prominent landscaped park. The façade concept was derived from the movement of the river with surfaces that express the dynamic layering of the form, as well as integrated lighting louvers that insinuate movement. The building welcomes visitors and clients to its neatly arranged spaces, experience hall, offices, lounges, VIP rooms, bar and outdoor green terrace and gardens. After its initial purpose as a marketing centre, it will become a permanent cultural pavilion for the park.