The Forma Itaim apartment tower is located in Itaim Bibi in São Paulo, a neighborhood undergoing a significant transformation, from the traditional fabric of low-slung single-family homes to a skyline of tall buildings. The project seeks to maximize the slenderness of the volume and highlight itself as a "singularity of good manners”. The main part of the façade is composed of color-coated terracotta cladding. This solution provided a lasting material, as well as allowed a wide color range that creates a singular presence in a predominantly monochrome environment.