[Matrix Design - 1-7 Bread Fangda City Shop - COVER IMG] Matrix Design
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1-7 Bread Fangda City Shop

PrizeWinner in Interior Design / Retail
Firm LocationBeijing, China
Project locationShenzhen, China
CompanyMatrix Design
Lead DesignerLiu Jianhui, Wang Guan, Wang Zhaobao
Client1-7 Bread
Projecthttp://www.matrixdesign.cn

This case is surrounded by some of the typical chain stores. So the design needs not only Japanese style bakery but also eye-catching personality. In the center, a circle-shaped structure for a bread display was installed with four meters diameter. This circle represents a brand concept of this store. The structure becomes an important symbol of the store and, at the same time, it has a second floor which can be accessed by a fan-shaped stairway. Other store functions are planned while scaling up and down from the standard circle. We selected simple materials to keep a balance with the individual shape.