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OPPO Bangkok Flagship Store
Firm LocationGuang Zhou, China
Project locationBangkok,Thailand
CompanyDOMANI ARCHITECTURAL CONCEPTS
Lead ArchitectVincent Zhang
ClientOPPO
OPPO Bangkok is an important stop to enhance the brand's influence. How to embed geo-culture in the exhibition of high-tech products has become the focus of the project design. In Bangkok, we noticed that boats to and fro in the bustling floating market own the typical market characteristic. It is not only a transportation tool but also a trading platform, and has a strong cultural symbol characteristic. We decided to bring the boat from floating market into the EM mall, hovering in the space of OPPO, and present it dynamically on the screen of each phone in use through AI technology.