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OPPO Beijing Super Flagship Store
Firm LocationGuang Zhou, China
Project locationBeijing,China
CompanyDOMANI ARCHITECTURAL CONCEPTS
Lead DesignerVincent Zhang
ClientOPPO
As the OPPO Flagship store in Beijing, the storefront facade of the project was chosen to be a 12 meters high giant glass curtain wall. This space with high ceilings meant the viewing area has been expanded. Meanwhile, we placed six 8-meter-high LED screens in the space, which move as the viewers’ eyes rove across their surface. The structure took the way of “supported on one point”, a one-way cantilevered display table with a maximum length of 6 meters. The designer hopes to weaken the clear definition of symbol and to present honest results with our rich experience and rigorous logic.