[WIT Design & Research - Jetlag Pop-up Bookstore - COVER IMG] One Thousand Degrees Image

Jetlag Pop-up Bookstore

PrizeHonorable Mention in Interior Design / Retail
Firm LocationBeijing, China
Project locationBeijing,China
CompanyWIT Design & Research
Lead ArchitectZhenhua Luo
Design TeamGongpu Zhao, Rui Tao, Changxin Tian, Qianxuan Niu, Yaqi Zhang

Floating clouds render people feel time fleeting time and "easy-to -disappear" is the characteristic of clouds. The light shines through the cloud and becomes the projection of the cloud.It responds to the disappearing newsstand in the form of a floating cloud. At the same time, the data cloud is a metaphor for the current way of obtaining information. The cloud also responds to Jetlag's flash.The "cloud" floats partly in the sky, and partly "falls" on the ground to become a booth.