Situated on Manhattan’s premier retail corridor at 57th Street and Fifth Avenue, the flagship’s soaring façade features a rose-gold cross with a fluted granite and limestone proscenium frame marking the threshold from the animated street scene into the tranquil world of David Yurman. The entrance opens to a soaring triple height atrium where floors gradually step back like the mezzanines of a theatre. The result of this spatial focus on movement, materials, and light is an intimately personal boutique experience in a grand flagship setting.