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Andrea Guermani
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Lavazza Casa 1895
Firm LocationNew York, United States
CompanyRalph Appelbaum Associates (RAA)
Lead DesignerPaolo Uboldi Architects / RAA (Exhibit Design)
Design TeamPhillip Tefft (Project Director); Mirko Cerami (Project Leader); Tracey Taylor (Content Developer); Mat Mason (Director of Graphics); Mina Demiren (Graphic Designer); Charlotte Stevens (Content Developer); Alice Barsottini (3D Designer); Paolo Uboldi Architects (Architects on Project); Binario (Audio-Visual Integration); Karmachina (Interactive Media); Strosselli (Lighting)
ClientLavazza Coffee
Casa 1895 is a unique visitor experience integrated into the real, working, state-of-the-art factory in Settimo Torinese, Italy where Lavazza’s new specialty 1895 coffee is made. In line with the Casa 1995 brand values, the experience takes visitors through the multi-sensory process of coffee design–from the origins of 1895 coffee beans around the world; to the advanced processes that transform the beans into the perfect cup; to cutting-edge research and innovation; and finally to the intimate, unforgettable experience of tasting the highest quality coffee.