Areuke Spa is located on an alley in an old residential area at the heart of Hongdae. The site neighbours former residences modified into hair salons, restaurants, and cafes. The building was constructed in the form of a single concrete mass. It may seem that its thick outer layer is meant to conceal any changes that happen inside, as if to assert independence from business affairs; however, in its detail and directionality, the exterior was sculpted with a keen attention to commercial factors.