The design of the new headquarters for the leading bicycle brand evokes the speed and material of the bicycle to create a distinct temple of cycling culture. The tapering tower form corresponds with the program arrangement while the architecturally expressive undulating slab covers mitigate sunlight on the south. The cycling culture museum features a fluid interior spatial sequence that fully complements the architectural design. A set of curved exterior stairs around an outdoor plaza that is reached from the sidewalk via a pedestrian/cyclist bridge formed by z-shaped bent steel plates.