Living at Av. Paulista means –at every sense– living on the highest point of one of the most important cities of Latin America. Within some great iconic landscapes of São Paulo, the busy avenue portrays a contemporary and globalized lifestyle, along both commercial and residential imponent buildings. Among them, the wide windows of Edifício Paulicéia portraits the daily life in such astonishing way. The perspective change of the Avenue from the ground floor to the high level of the apartment allows an unique sight experience, but this is far from being the strongest concept of this project.