NBA Flagship Store

PrizeHonorable Mention in Interior Design / Retail Interior
Firm LocationShanghai, China
Lead ArchitectAlbert Cheng
Design TeamMarc Yeh

NBA's Tianjin flagship store was conceived to create a live NBA venue for basketball fans in greater China. The ever-iconic Jumbotron is featured at the staircase connecting the 2 floors, creating a visual sight from street level. Retail space is planned with 5 zones: Main court, historic M&N, Museum,Youth and Street court; each with distinctive design elements such as wire mesh, parquet wood flooring, bronze metal accents to create a certain vibe. The store pays homage to Madison square garden with a featured circular dome radiating from "court-side".